About A Simpler Time
As one of ten children growing up in a small Minnesota town, I experienced a childhood lifted straight from the pages of a Norman Rockwell book. We rode bikes to baseball practice, fished in the local river for whatever would bite, and delivered newspapers each afternoon through rain, sleet or snow.
A Simpler Time started in the nation's largest shopping mall, the Mall of America in Bloomington, Minnesota, in 1997, with the idea of giving shoppers an island of nostalgic tranquility in a modern sea of Gaps, Banana Rebublics and Limiteds.
Our store was about nostalgia, but more than that it was about growing up in an age of innocence. Watching an otherwise somber businessman smile as he plays with a replica tin Roy Roger toy or listens to Glenn Miller on a replica turntable is a reward we get each and every day.
From the art of Bob Byerley, featuring nostalgic paintings of children building tree forts or soap box cars, to replica metal pedal cars, and wood sailboats, our goal was to bring that same smile to every customer who remembered something from their childhood.
At A Simpler Time, we'll try to treat you like the "good old days," when attendants in white overalls smiled while they pumped your gas. We'll price items fairly, ship everything FedEx fully insured, and promptly take care of any problems that might arise. Buy with confidence, knowing that if you're not happy with your purchase, we'll gladly refund your money. And if you have any problems or questions, feel free to e-mail me directly at jsimple3@aol.com.
Jeff King, President, A Simpler Time, Inc.
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